USA Breakin’ Announces
Multiplatform Partnership with Chispa
NEW YORK (April 4, 2023) – USA Breakin’, the National Sports Organization founded to help support the growth of breakdancing in the United States, has announced a multiplatform integrated partnership with Chispa, the largest dating app made for US Latinos.
The partnership makes Chispa the official and exclusive dating app of USA Breakin’ and the title sponsor of the first USA Breakin’ event of 2023, the “Chispa TMC Northeast Open presented by USA Breakin’” scheduled for May in New England.
The partnership includes extensions across all USA Breakin’ controlled platforms, with the primary benefits delivered through USA Breakin’s extensive social media reach and influencer network.
The centerpiece of the agreement is the creation of a customized Chispa song that will be played across all USA Breakin’ events and will be incorporated into the social and digital media promotion of all USA Breakin’ competitions throughout the year. The song will be promoted by several breakers, influencers and DJs with connectivity into Chispa’s core target and user.
“We are excited to welcome Chispa to the USA Breakin’ Family,” said Felix Sama, President of USA Breakin’. “We are thrilled that they see the value in reaching our large and diverse audience. Their focus on music and social media fit seamlessly within our content distribution strategy, and developing a Chispa song that will become part of the fabric of our events over the course of the year is a great way to bring the partnership to life.”
Julia Estacolchic, Head of Brand and Marketing for Chispa, added “Music is integral to how we express our identity, and it plays a key role in how Latines celebrate our culture and connect with others. We are excited to partner with USA Breakin’ and to continue to embrace and spotlight talented Latine artists and young athletes as we create culture together.”
Aggregate Sports, USA Breakin’s exclusive sponsorship sales agency, helped broker the agreement.
ABOUT USA BREAKIN’
USA Breakin’, based out of Miami, is committed to providing fair representation for U.S. Breakers at international events and creating a platform to select and form a U.S. Breakin’ team that truly represents the U.S. Breakin’ community and the legacy of Hip-Hop culture, born right here in the United States. The organization is steadfast in providing for the safety and well-being of its athletes. USA Breakin’ promotes and develops Breakin’ at the grassroots and national levels, and will serve as a resource center for members, crews, fans and competitors throughout the country. USA Breakin’ will look to provide continuing education for new and experienced professional members including coaches, instructors and officials. USA Breakin’ sanctions four categories: Youth (12 and under), Teen (13-17), Adult/Pro (18-34) and Legacy (35 and above). Learn more at https://www.usabreakin.org/ or follow on social media on Instagram at @USABreakin and Facebook.
Chispa is the largest dating app made for US Latinos, with over 7 million downloads and the goal of helping Latinos create new connections with singles from similar backgrounds, cultures, and communities. Chispa is a Match Affinity dating app created in 2017 by Match Group (NASDAQ: MTCH), a leading provider of dating products designed to increase users’ likelihood of finding a meaningful connection, like Tinder, Match, Hinge, OkCupid, and more. The Chispa app is available on the iOS App Store and Google Play, both in English and Spanish. For more information visit www.chispa-app.com and follow @ChispaApp on TikTok, Facebook, Twitter, and Instagram.